Ella Ryan & Alexandra Wiseman
This collection is designed to expand Arnsdorf’s product mix to include a Sustainable Swimwear Collection perfect for Spring/Summer 2021. Designed for the David Jones ‘Sourced with Care’ edit. The concept of this collection is capturing the beauty that is Australia with each piece in the collection being inspired by the beautiful landscape Australia has to offer. We have captured this through the use of pattern, colour, line and shape. We believe Australia has a wide variety of rich natural landscapes and this collection taps into many of them. The collection will include seven Swimsuits – both bikinis and one pieces, as well as three resort style, cover-up outfits. These bathers and cover-ups can be paired with eight accessory options including hats, beach bags and slides. As Arnsdorf doesn’t have one particular customer that purchases from and wears the brand we have designed this collection to cater to a wider range of women aged anywhere between Twenty and Fifty. These pieces will be worn by women of a wide variety of occupations and will most likely be worn throughout summer and or while on holiday. The customers are made aware of the impact their purchases have on the environment and know that this collection for Arnsdorf does its part in helping reduce that negative impact with natural fibres and recycled materials. These women have a desire to wear beautiful well-made clothing and therefore are willing to pay a higher price for them. Overall this collection is designed to make the woman that wears it feel good about the way they look and the way they are helping the environment and highlights our beautiful motherland Australia.