RECLAIMED JEANS

Olivia Kourambas

“REUSE FOR ABSTRACT WEAR”

TRENDS WITHIN THE FASHION INDUSTRY GENERALLY SHOW A NEW STYLE OF JEANS THAT ARE DISPOSED OF EACH YEAR, SEASON OR DECADE. DESPITE THIS DENIM JEANS HAVE BEEN CONSIDERED A STAPLE GARMENT BY ALL CLASSES, GENDERS AND RACES FOR OVER 100 YEARS.

INSPIRED BY THE BEHAVIOUR OF CONSUMER CONSUMER CULTURE IN THE 21ST CENTURY; “RECLAIMED JEANS” SEEKS TO CRITIQUE THE CEASELESS HUMAN DESIRE FOR COMMODITIES AND CONSTANT PURSUIT OF THE NEW; ONE THAT WILL NEVER BE FULFILLED BY FAST FASHION OR MORE CLOTHES. 

“REUSE FOR ABSTRACT WEAR” WAS A PHRASE I CAME UP WITH WHEN TRYING TO DESCRIBE THE REUSE PRINCIPLES OF WEARING CLOTHES ALTERNATIVELY AS A FORM OF ABSTRACT REUSE. A NEW WAY TO DEMONSTRATE THE WAYS CLOTHING CAN BE REIMAGINED AND REVALUED IN THEIR EXISTING FORMS. THIS QUOTE ALSO ACTS AS AN IRONIC REMINDER TO WEAR THE JEANS FOR THEIR INTENDED USE; WEARING. 

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