CRUELLA – Rachel Loft

Rachel Loft

Cruella is a rebelling character who is known to break the rules, especially when it comes to fashion although she is continuously misunderstood. She is a true mirror image of a 70s punk, rock, grunge, deconstructed aesthetic character, who also understands through study of fashion how harsh the industry is on the environment. On this subject she chooses to recycle and up-cycle, anything and everything she makes to wear. Through research I conducted of past time and unconventional ways to mimic the standard fashion protocols, I have designed a Cruella ‘C’ monogram. Instead of having this printed on to new and exclusive textile I created a stencil as picture, traced and cut 67 Cs out of each colour fabric I sourced from dead stock material I have had for many years. This was then fused on with visoflex onto a black satin Dupont I also had. Following this concept of up-cycling, I created the pants and corset from black denim jeans sourced from family, friends and second hand clothing stores, requesting only jeans that were unrepairable. I also wanted to utilise as many compartments on the jeans as I could, making use of one pair of jeans button up fly to reuse in the pants I created. For the corset I also had access to an old bra where I then placed onto a mannequin and draped the corset from, utilising the inner construction the bra occupied such as the padding, bra wire and wire cover. All other fabrics such as the fusing, shape-well, boning, lacing for the corset and the spandex for the gloves were all materials I was lucky enough to literally have on hand at home. The only material I had to source for this garment was the visoflex to bond the C monogram onto the black satin DuPont due to time constraints. I believe this design displays Indignity, Sustainability, Diversity & Inclusion in fashion best to its ability and I am so proud of what I have achieved.

Rachel Loft

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